Levi’s, a pioneering retailer, sought to boost brand awareness, consideration, purchase intent and store visits. Leveraging programmatic digital out-of-home (DOOH), the brand launched a data-driven campaign, blending analytics with strategic ad placements.
Creative Activation
Citywide exposure: Levi’s strategically positioned ads on digital screens across streets in major Canadian cities, spanning billboards, bus shelters and malls. This maximized the brand’s visibility, and reached consumers when shopping, style and purchasing were top-of-mind.
Proximity targeting: In a targeted approach, Levi’s placed ads within a 1 km radius of flagship malls such as Yorkdale, TEC, Polo Park, Rideau and Vaughn Mills, enhancing relevance and engagement.
Measured impact: Comprehensive studies tracked the uplift in brand awareness, consideration, and foot traffic, translating data into actionable insights.
Results
- +7% brand awareness
- +13% brand consideration
- +54% store visit rate
- +136% purchase intent
