FreeWheel, A Comcast Company powers the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

We partner with publishers and distributors to grow their businesses via differentiated solutions designed to break down the silos of television and digital video and generate demand. In tandem, we provide the solutions for brands and agencies to reach their audiences in unprecedented ways. In doing so, we are ensuring the future of television. Through our open ecosystem, partnership-based approach and successful execution of our focus, television will be ready for any and all challengers. Publishers and distributors will have the solutions needed to grow their business in unprecedented ways, and brands and agencies will gain the only thing that has ever mattered – the results they need. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

CTV and AVOD consumer insights

May 19, 2021 | 1 min read

We live in a connected world, where reliance on smart devices grows every day

By 2023 internet access will reach almost two-thirds of the globe, according to Cisco’s Annual Internet Report, and the number of devices connected to IP networks will be over three times the world’s population. To explore how this connectivity translates to the European TV space, FreeWheel conducted a study in collaboration with independent, consumer-focused market research company – Happydemics.