Categories Marketing Agencies Creative Media Sustainability Technology

Branding

Where would businesses be without their branding?

The Drum explores all aspects from the look, feel, and sound of brands, down to some of the more unconventional experiential efforts that have started cropping up.

Otherwise, if you're on the hunt for a branding agency, visit The Drum Recommends to find your perfect partner.

A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
A row of Lucozade bottles

12 Apr 2024

4 min read
Lucozade undergoes first major brand redesign in almost 100 years
design
An early sketch of Prince's Love Symbol
Premium Item

28 Mar 2024

7 min read
Designer behind Prince’s symbol on what it was like working with the music icon
Branding
A rudimentary metallic robot in a field

27 Mar 2024

5 min read
As AI enters the branding world, 3 vital things are missing
The Drum Network
'Meet The Bakers' 2017 ad campaign

20 Mar 2024

5 min read
How a marketing overhaul could have saved Ted Baker
fashion
Beyonce's new look

01 Mar 2024

4 min read
Beyonce’s country rebrand offers a masterclass in entering new categories
Opinion
A pile of beer mats and logos

12 Feb 2024

11 min read
From the Geico gecko to Coke red, what’s the secret to an enduring brand asset?
logo
Honda

02 Feb 2024

5 min read
Hi-fi, lo-fi, AI: an unexpected contrast in modern branding
Opinion
Jenni's pop tart ice cream - an example of brand ubiquity

22 Jan 2024

6 min read
Why 2024 is the year of brand ubiquity
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024