Categories Marketing Agencies Creative Media Sustainability Technology

Barbie

Still from Translator film, showing a young translator

06 Jun 2024

7 min read
The Drum Awards for Marketing Americas 2024 winners revealed
barbie
Barbie and little girls from the first movie teaser

01 Feb 2024

8 min read
Mattel brand chief on 5 ways Barbie changed its marketing model forever
barbie
A Barbie doll in a pink shirt

01 Nov 2023

6 min read
2023 was the year of Barbie (and the fan zone it created)
The Drum Network
Barbie in the 2023 moovie

21 Aug 2023

8 min read
Stepping into Barbie’s heels: is a branded content renaissance coming?
film
Barbie

09 Aug 2023

9 min read
Barbie’s success shows that the branded blockbuster is the future of marketing
Opinion
barbie
Premium Item

07 Aug 2023

9 min read
Too late to the Barbie party? How to improve your timing for the next phenomenon
cinema
3D Barbie takes over the streets of Dubai

26 Jul 2023

2 min read
Barbie’s marketing, now too powerful to stop, tramples Dubai
barbie
Hellmann's

26 Jul 2023

2 min read
Hellmann’s throws a shrimp on the Barbie for film tie-in billboards
barbie
Barbie and Ken, skating in the 2023 movie

24 Jul 2023

6 min read
Barbie, burnout, and me: can we forget the marketing and just watch the movie?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024