Audi rolls out limited-edition pink luxury cars in celebration of Inter Miami partnership
Buckle up, Miamians. Audi is unveiling a fleet of sleek pink luxury vehicles after being named Inter Miami’s official premium automotive partner. We take a look as part of The Drum’s Sports & Fitness Focus.
The new Audi fleet is adorned in the pale pink hue that defines the MLS Club. / Credit: Audi
The streets of Miami are about to get a lot more colorful – and stylish – as Audi and Inter Miami CF team up in a bold new partnership that’s scoring among soccer fans and turning vehicles pink.
Audi has been named the official premium automotive partner of Inter Miami CF, solidifying a multi-year partnership aimed at accelerating the growth of soccer in the US. To celebrate this alliance, Audi has rolled out a fleet of its luxury vehicles wrapped in Inter Miami’s signature pale pink.
The pink Audi fleet will be introduced at a celebratory event today at the 1 Hotel in Miami Beach. Following the event, the fleet will be on permanent display at Chase Stadium for the remainder of the season, as well as at select South Florida dealers. The vehicles are not available to buy.
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That being said, owners of select 2023 and 2024 Audi vehicles can show their soccer fandom by purchasing specially designed Inter Miami CF Audi themes for the Audi multimedia interface system, transforming their vehicle’s interior with club-inspired displays. The curated collection is available for purchase in the myAudi Marketplace on the myAudi smartphone app.
Inter Miami CF, the MLS club, have kicked soccer into the American mainstream since their inception in 2020. Fresh from their historic 2023 Leagues Cup win, the club’s collaboration with Audi marks another milestone in their meteoric rise.
The partnership also underscores Audi’s commitment to making the sport more popular in the US.
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“As leaders in our respective categories, both Audi and Inter Miami share a commitment to delivering exceptional performance,” said Emilie Cotter, Audi of America’s senior vice-president and chief marketing officer. “The increased excitement and recognition surrounding the Club has been remarkable to witness. We’re committed to shaping the future of this sport together through a growing and energized fanbase in South Florida and beyond.”
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This partnership is about more than just flashy cars. The two brands are also unveiling a series of fan activations, including Audi Test Drive experiences, exclusive content on Inter Miami’s social platforms and dynamic stadium LED displays during matches to get fans feeling Audi’s presence on and off the field.
Moreover, Audi’s involvement in MLS isn’t new. Since 2015, the German automaker has been a crucial supporter of the club, providing educational resources and housing options for youth players and investing over $5m into MLS academies. This includes fostering talent through initiatives like the ‘Audi Goals Drive Progress’ program, which supports player development and community initiatives led by MLS players. As a result, Inter Miami CF have signed 10 Academy players to their first team.
“We are thrilled to ride alongside a forward-thinking and innovative brand like Audi during this momentous point in our Club’s history,” added Inter Miami CF’s president of business operations, Xavier Asensi. “Our mutual commitment to excellence will drive unique initiatives, catering to our passionate and diverse fanbase.”
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