Categories Marketing Agencies Creative Media Sustainability Technology

Advertising

A woman sits at a table at a party with a carton of juice in front of her

25 Jul 2024

5 min read
When it comes to sustainability, agencies need to offer action as well as words
The Drum Network
A casette tape is illuminated against a black background

10 Jul 2024

4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network
Two people hiking across a mountain

27 Jun 2024

5 min read

Sponsored

Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Promoted
A pug wearing a harness stands behind a pineapple

20 Jun 2024

6 min read
The Von Restorff effect says unlikeliness catches attention – so make your ads weird
The Drum Network
Scrabble letter pieces spell out the message 'consume less' against a green background

04 Apr 2024

4 min read
Green messaging needs to be engaging as well as compliant
The Drum Network
The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

Sponsored

The marketer’s guide to advertising measurement in 2024
Promoted
An old-fashioned CRT TV, turned into a fish bowl

23 Feb 2024

6 min read
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
Social Media
Jean-Baptiste Godinot, executive vice-president, Christelle Llobet, vice-president of operations; Thierry Lecat, vice-president of production, and Hugues Ossart, senior global marketing director at Gameloft

09 Feb 2024

6 min read

Sponsored

How brands can align their interests with the interests of gamers
Promoted
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024