Ad of the Day: Spicy billboard says voting make you hot AF
A provocative and eye-catching out-of-home campaign from Saatchi & Saatchi for Ecotricity’s ‘Just Vote’ campaign has landed The Drum's vote for Ad of the Day.
Saatchi & Saatchis ad for 'Just Vote' / Saatchi & Saatchi
Just Vote, a non-partisan project from Ecotricity’s Dale Vince, has launched the campaign titled ‘Voting is Hot AF’ to drive young voters to the polls this summer.
The campaign is built on the intriguing insight that voting officially makes you hotter - with 40% of 18-24-year-olds finding regular voters more attractive. Its standout quality lies in its racy, cheeky, and youthful approach, which resonates strongly with the social media generation. The playful and provocative messaging is designed to engage young people who might otherwise feel disconnected from the political process.
The visuals are designed to grab attention in busy urban environments, featuring bold colors, striking typography, and provocative slogans. The campaign cleverly frames voting as a cool and attractive quality, hopefully sparking conversation and encouraging people to get to the polls on July 4.
