Ad of the Day: See what happens when Dua Lipa is given creative control of a Porsche spot

The spot begins with Lipa pondering what she would create if given the reins, leading to a series of increasingly wild and imaginative scenes. This element of surprise is what makes the ad so captivating; as a viewer, you’re constantly intrigued by where the singer’s creativity will take you next.

Each scene seems more extravagant and outlandish than the last, drawing viewers deeper into Lipa’s unpredictable vision.

Meanwhile, the car brand cleverly uses this narrative to poke fun at itself, adding a layer of humor and self-awareness that is both refreshing and entertaining for the category.

Credits

Creative director: Dua Lipa, Clément Durou (We Are From LA)

Executive creative director: Dukagjin Lipa (Radical22)

Porsche AG

Vice-president marketing, chief marketing officer: Robert Ader

Director of marketing communications: Oliver Hoffmann

Manager brand and content marketing: Dominique Tascioglu

Project manager: Nico Engels

Grabarz & Partner

Chief creative officer: Ralf Heuel

Chief executive officer: Julica Hauke

Account team: Leïla Chapelle Aïsa, Florian Kruse, Sarah Pack

Head of creative production: Axel Leyck

Creative team: Robert Jung, Matthias Preuß, Andrew McEvoy, Marcio Bittencourt, Lucas Osis, Alberto Espeja

Drum Studios/OMG

Talent and partnership management: Andy Holland, Samira Bouazza-Marouf

Iconoclast Germany

Managing director: Nils Schwemer, Nicolas Lhermitte

Producer team: Alexis Delanoue, Björn Krüger-Levy, Flora Marriott

Service Production Iconoclast Mexico: Sofia Garmilla, Laila Daniela Camhi

Director: Clément Durou (We Are From LA)

Director of photography: Arnaud Potier

Editor: Antoine Deslandes

Postproduction: Firm Studio

Sound production: Studio Funk Hamburg

Sound engineers: Jochen Kömpe, Christof Weische

Social media agency: Loop

Media agency: PHD Global