Ad of the Day: RSPB films warn viewers ‘We campaign because they can’t’
Animated films fight for the plight of endangered UK species, including bees and hedgehogs.
Good Agency has worked with animation studio Blue Zoo in a bid to urge young audiences to campaign on behalf of animals.
According to the RSPB, one in six species in the UK is at risk of extinction. The charity has commissioned the series of films to encourage young people to advocate for animals.
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In each case, the animal in question attempts to campaign without human help but sadly fails. There are six films, all attempting to balance humor with a sense of urgency.
Good Agency executive creative director Bryn Attewell said: “Our native wildlife and their habitats are under threat like never before…we took a lighthearted approach to make a very serious point.”