Ad of the Day: Milanismo meets high-fashion in Puma’s AC Milan away kit film
The high-fashion-inspired spot embraces the essence of the Italian soccer team. Its sleek and modern take makes it our top pick today.
AC Milan’s 24/25 away kit made an unforgettable on-pitch debut at Yankee Stadium, creating a buzz among fans and sports enthusiasts. This dramatic introduction set the stage for the release of a fashion-forward launch video that further highlights its aesthetic.
In the creamy-hued ad, viewers get a close-up look at the modern design while rousing orchestral music plays in the background. The film is reminiscent of a storied luxury Italian brand campaign from the likes of Gucci or Prada, giving it a light retro feel.
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The campaign successfully captures the essence of Milanismo, blending tradition with contemporary design elements. This approach not only appeals to loyal AC Milan fans but also attracts a broader audience that appreciates fashion and innovation. It’s a great example of how fashion and sport can intersect to broaden audiences and attract global attention.