Ad of the Day: Heineken celebrates forgotten beers in humorous spot
It’s an emotive ad with an unexpected message, landing it our top pick today.
To mark International Beer Day, Heineken is paying homage to all the lost beers in the world – the ones that get forgotten about while you chat with friends or left at the side of a pool table as a game gets intense, or even the pints that become covered in confetti in the middle of a party.
With this spot, Heineken has put social moments at the core of its messaging because celebrating these moments is more important than the beer itself. After all, Freddy Heineken himself said: “I don’t sell beer, I sell gezelligheid” (‘the feeling of good times’).
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Soundtracked to Debussy’s Claire de Lune, which adds that little comedic touch, the powerful short shows that the best part of having a beer isn’t actually the beer itself.
Spare a thought for all the forgotten beers sitting on the periphery today.
According to market research platform Kantar, viewers are predicted to find Heineken more appealing after watching this ad and are likely to try its products. The spot is extremely engaging, with audiences forecasted to enjoy this ad all the way through.
Credits
Heineken
Senior director global Heineken brand: Nabil Nasser
Global communications and strategy director: Daniela Iebba
Global communications manager: Alexander Drake
Global digital director: Rob van Griensven
Global digital manager: Bob van Iersel
Global PR lead: Jonathan O’Lone
LePub
Global chief executive officer, LePub, chief creative officer Publicis Worldwide: Bruno Bertelli
Global chief creative officer: Cristiana Boccassini
Chief creative officer: Mihnea Gheorghiu
Chief creative officer LePub Brazil: Felipe Cury
Executive creative director: Eoin Sherry
Executive creative director LePub Brazil: Greg Kickow
Head of art: Andrea Ferlauto
Creative director: Marie Poumeyrol
Creative director LePub Brazil: Yan Prado
Associate creative director: Alessandro Agnellini
Associate creative director: Fernando Dominguez
Senior copywriter: Katharina Haller
Senior art director: Joao Araujo
Copywriter: Zelda Ridgway
Art director: Alice Berlande
Chief strategy officer: Sol Ghafoor
Senior strategic planner: Alex Moore
Global head of PR and communication: Isabella Cecconi
Senior digital PR manager: Federica Fiorentino
Social strategy director: Vanessa Satta
Social lead: Tatiana Katsai
Global client service director: Shirine Aoun
Global client service director: Ilaria Castiglioni
Group account director: Madalina Marica
Account supervisor: Tinatin Prangishvili
Chief production officer: Francesca Zazzera
Head of TV production: Anna Sica
Producer: Martina Mozzillo
Art buyer: Caterina Collesano
Production and print managers: Daniela Inglieri, Tina Paolella
Photo production and post-production: Section 80
Photographer: Lou Escobar
Film production
Production company: Tempomedia
Director: Alex Feil
DOP: Paul Guilhaume
Executive producer: Vera Portz
Producer: Gunnar Meyer
Film post-production
Editors: Iain Whitewright, Fabrizio Squeo
Color: Matthieu Toullet
Post-production: Gabha Studios, Prodigious
Sound studio: Disc2Disc, Milano
Music
Music agency: Sizzer
Music supervisor: Richard Aardenburg
Music producer: Mees van der Velde
Executive creative director: Michiel Marsman
Executive music supervisor: Sander van Maarschalkerweerd
Dentsu
Global client director: Kate Hinz
Global strategy director: Elio LaGrua
Edelman
Senior director: Suzy Socker
Associate director: Harry Zelenka Martin
Account director: Saskia Butler-Tempest
Project manager: Priscilla McIntosh
Account manager: Charlotte Nash
Associate account executive: Carien Vanrietschoten
BDB (Billion Dollar Boy)
Group account director: Sami Westwood
Account director: James Silverstone
Account manager: Taylah Lowe-Allen
Creative director: Alex Williamson
Senior creative: Brooke Clark
Boomerang - Part of Publicis Groupe
Chief creative officer: Rico de Lange
Creative director: William Reed
Senior creative: Rui Huppe
Junior creatives: Nynke Driessen, Jerome Hompes
Post producer: Lina Joukhadar
Community manager: Jesus Sanz
Senior digital project manager: Jeanne Laval
Account executive: Natalia Cortes