Ad of the Day: Gillian Anderson takes selfies with Team GB as they sleep
Dreams is leveraging its status as the official sleep partner for the Olympics in what is our favorite ad today.
As excitement for a summer of sport gains momentum, bed retailer Dreams has rolled out a major new campaign starring Gillian Anderson and Team GB Olympians and Paralympians.
It’s the third instalment in the campaign featuring the Sex Education star and continues the established theme of the ‘dreamlike’ world, enhanced with a touch of ASMR to create a soothing atmosphere.
Viewers see Anderson, surrounded by the sleeping athletes, talk directly to the camera, which gives the scene a nice immersive touch. Of course, like anyone, she takes selfies with them while they slumber.
By harnessing the excitement surrounding the upcoming Olympic and Paralympic events and featuring a beloved actor, Dreams has successfully connected its brand to themes of rest and athletic performance.
Credits
Creative agency: M&C Saatchi
Creative partner: Guy Bradbury
Senior creative team: Alex Lucas and Jon Farley
Managing partner: Christian Davis
Business director: Claire Maddocks
Senior account manager: Brydie Heaphy
Chief strategy officer: Sophie Lewis
Strategy director: Lucy McCarthy
Senior film producer: Alessia Small
Senior film producer: Charlie Lonngren
Project director: Duncan Collins
Assistant producer: Matt O’Neil
Client: Dreams
Chief marketing officer: Jo Martin
Marketing director: Simon Moore
Marketing manager: Sally Browne
Production company: Mindseye
Director: Andrew Gaynord
Executive producer: Charlie Phillips
Producer: Hera King
Director of photography: Benedict Spence
Offline editing: Mark Edinoff, Work Editorial
Online post: 1920
Grade: Kai Van Beers
VFX: Ryan Hadfield
CG: Mike Farrar
Sound: 750mph Sam Ashwell and Mike Bovill
Music company: Twenty Below Music