Ad of the Day: Giant pineapple cement mixer promotes Oatly and Malibu collab
This eye-catching activation by Pangolin spins like a real cement mixer and makes similar noises to an ice-cream truck. What’s not to love?
Did you see this giant pineapple cement mixer in London? / Pangolin
In a unique twist, Oatly has teamed up with Malibu to promote a vegan take on the Pina Colada. To market the new cocktail, the brand has taken to the streets of London with a cement mixer shaped like a pineapple.
Standing 4.5 meters high and 2.55 meters wide, the transformation of the standard cement mixer into this towering fruit took over 40 hours of work. Titled ‘Lick Responsibly,’ the effort reflects the brands’ commitment to creating memorable and shareable experiences.
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To coincide with the pineapple, there is also a range of outdoor posters by that tie in with the playful tone and are instantly recognizable as Oatly.
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Credits
W+K London
Creative directors: Phillipa Beaumont & Freddy Taylor
Senior creative: Adam Crockett
Chief creative officers: Ana Balarin, Hermeti Balarin
Joint heads of production: Richard Adkins, Amy Leech, Mark D’abro
Senior producer: Bex Calway
Design director: Justing Hallstrom
Artworker: Zee Kerry
Studio director: David Brodie
Motion lead: Jonathan Harris
Strategy director: Brian Ritter
Head of communications planning: Anjali Patel
Chief strategy officer: Dan Hill
Group account director: Ollie Pym
Business director: Farai Dube
Account manager: Olli Rossicourt, Libby Matthews
Head of account management: Matt Owen
President: Ryan Fisher
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The Absolut Group
VP marketing Malibu & Kahlúa: Craig Van Niekerk
Head of culture & partnerships: Gui Pasculli
Director Malibu strategy, portfolio & innovation: Luana Iurillo
Director Malibu & Kahlua global comms & content: Filip Kiisk
Senior brand manager digital: Hanna Andersson
Senior brand manager digital content: Don Cheney
Creative content manager: Elisabeth Groening-Wall
Marketing communications project manager: Valentina de Villa Palu
Senior market activation manager – Northern Europe and GTR: Andrew Dixon
Senior market activation manager: Quentin Sapis
Brand manager drinks: Rico Dynan
Brand ambassador: Erik Nilsson
Global marketing senior legal counsel: Sofie Stjernquist
Legal counsel procurement: Paloma Mas López
Advocacy event planner: Anna Woodruff
Advocacy coordinator: Linnea Österman
VIE Malibu brand team: Jeanne Simoneau
Director R&D: Kathy Jones
NPD & R&D director: Anna Skans
Global technical QA manager: Francisco Jose Torres Alcaide
Director co-packing: Riki-Lee Santin
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Pernod Ricard – Local Teams
Marketing manager, Pernod Ricard UK: Alison Perrottet
Senior brand manager – PR UK: Laura Convery
Assistant brand manager – PRUK: Freya Cheer
Social media manager – PRUK: Emily Todd
Customer marketing manager – PR UK: Grace Bond
Customer marketing exec – PR UK: Laura Cahn
Experiential manager – PR UK: Sam Caulfield
Project manager executive – PR UK: Jennifer O’Dowling
Marketing manager – PR Nordics: Anna Westermark
Senior brand manager – PR Nordics: Rickard Edman
Brand manager – PR Netherlands: Mehmet Albayrak
Brand activation manager – PR Netherlands: Naomy Laan
Influencer agency: Thirst (Alfie Parker, Sian Walker, Charly Booth)
Bompas & Parr
Development chef: Pablo Britton
Development chef: Ashley Wentling
Oatly
Executive creative director: Martin Ringqvist
Art & design director: Christian Sundén
Copywriter: Kevin Lynch
Creative project lead: Marissa Joven
Brand director: Eleni Charakleia
Production manager: Emma Gynther
Graphic designer: Isabel de Jounge & Jessie Salomonsson
Comms planning director: Jocelyn Reist
Global media manager: Catalina Östrell
Social media manager: Erica Lowe
Senior vice president corporate communications: Adam Davis
UK head of communications: Lu Hopkins-Parkinson
Event project manager lead: Sophie Jensen
Event producer lead: Jens Zander
Project coordinator: Majid Mahdi
Digital experience lead: Marcus Holmqvist
Digital experience publisher: Sophie Hansson
Brand lead UK: Rob Godfrey
Creative project lead UK & DACH: Tinny Ohlsson
Brand project manager UK: Erica Lowe
Event specialist UK: Olly Crown
Brand lead DACH: Ivana Medo
Brand project manager DACH: Richi Wagner
Event project manager DACH: Anna Müller
Brand lead Nordics: Säde Viitanen
Creative project lead Nordics & Benelux: Amanda Lindblom
Brand project manager Nordics: Kaisa Pyhtilä
Brand project manager Benelux: Julia Kemp
Event producer: Joakim Starkenberg
Event project manager & producer: Anton Knowles
Event project manager: Lina Tuikka
Event project manager Nordics: Tina Johansson
Barista market developer lead Spain: Rafael Maggion
Event producer Spain: Felipe Nojiri
Pom Pictures
Executive producer: Alexander Blidner
Producer: Sara Bäcklund
Production coordinator: Emelie Ericsson
Videographer: Viktor Skarbäck
Stylist: Hilda Junker Lundin
Talent #1: Norman Zulu
Talent #2: Andreas Runsten
Monkey on the Roof
Executive producer: Marc Bedia
Producer: Raquel Castello
Production coordinator: Nuria Carreras
Driver: Eric Van de Plassche Serret
Runner: Javier Gonzalez
Runner: Roger Rediu
Location manager: Jordi Calvet
Digi assistant: Gustavo Osorio
Food stylist: Yolanda Llamas
Props buyer & set dresser: Paula Camarasa
Art assistant: Paula Castella
Make-up artist: Nieves Arranz
Stylist assistant: Paloma Gutiérrez
Schoolcraft Photography AB
Photographer: Alice Schoolcraft
Art assistant: Paula Castella
Make-up artist: Nieves Arranz
Stylist assistant: Paloma Gutiérrez
Morten Bentzon Photography
Photographer: Alice Schoolcraft
Art assistant: Paula Castella
Make-up artist: Nieves Arranz
Photographer assistant: Morten Bentzon
Music composer: Emil Nilsson
