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By Amy Houston, Senior Reporter

June 12, 2024 | 2 min read

The hand-painted work has been crafted sensitively and respectfully, raising awareness of heart disease and making it the best you’ll see today.

Ahead of the start of Euro 2024, ad agency Saatchi & Saatchi has launched a striking new campaign with the British Heart Foundation, commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease.

The poignant work, titled ‘Til I Died’, is built on the insight that many of us are largely unaware of the devastating effect heart disease has on young people. The murals serve as both a memorial and a powerful visual statement, emphasizing the urgent need for greater awareness and research funding to combat heart disease among youth.

Each mural creates a sense of empathy and urgency. They celebrate the lives and passions of these young individuals and highlight the shocking reality that heart disease can strike at any age.

The campaign’s timing, coinciding with the high-profile Euros event, ensures maximum visibility and impact, drawing in football fans and broader audiences alike.

BHF OOH
BHF OOH
BHF OOH

Credits

Campaign Title: ‘Til I Died

Client: British Heart Foundation

Agency: Saatchi & Saatchi

Chief creative officer: Franki Goodwin

Associate creative director: Mia Silverman

Senior creative: Henrik Ridderheim

Senior creative: Pete Ioulianou

Senior creative: Ollie Agius

Head of strategy: Emily Lewis-Keane

Planning director: Jimmy Macaskill

Managing partner: Humphrey Taylor

Business lead: Charlotte Elwig

Account director: Zara Hutchins

Account manager: Tamara Sirandula

Executive production Director: Sam Robinson

Agency producer: Joe Revens

Media buying agency: Phd

Client partner: Claire Bullock

Business director: Laura Farmar

Ooh production agency: Grand Visual

Senior client manager: Georgia Hamp

Producer: Jamie Snow

Creative Creative Works OOH

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