Ad of the Day: Bodyform uses hyperbole and mixed media to show confusing health scenarios
‘Never Just a Period’ by AMV BBDO brilliantly interjects relatable scenes with exaggerations and humor, making it the best work you’ll see today.
Bodyform is back with a new groundbreaking spot that leans into the confusion many women go through, from their first period to their last.
The spot is not only entertaining but also serves as a continuation of the brand’s decade-long commitment to honest storytelling. The use of mixed media and a touch of hyperbole create an engaging and provocative narrative, underscoring the serious message that better access to education and information about menstrual health is crucial.
By juxtaposing everyday experiences with over-the-top visuals, Bodyform draws attention to the often-overlooked nuances of women’s health, presenting them in a way that’s both thought-provoking and accessible. It brilliantly continues the brand’s tradition of challenging stigmas and sparking important conversations.
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It’s the perfect blend of humor and seriousness, in part due to the terrific writing and creative treatment, offering a fresh perspective on familiar issues while championing the cause of greater transparency and understanding in women’s health education.
Read our in-depth interview with the brand and ad agency about this new campaign.
Credits
Creative agency: AMV BBDO
Chief creative officers: Nicholas Hulley, Nadja Lossgott
Creative director: Nicholas Hulley, Nadja Lossgott
Creative team: Lauren Peters, Augustine Cerf
Creative design director: Vanessa Fowler Kendall
Designer: Dian Sofia
Agency planning team: Margaux Revol, Summer Taylor
Agency account team: Henrietta Corley, Victoria Norrington, Semran Kooner, Louise Mather
Agency producer: Rebecca Sharf
Junior producer: Lilli Burridge Payne
Media agency: Zenith
Production company: Smuggler
Director: Lucy Forbes
Exec producer: Lucy Kelly
Production co. producer: Claire Jones
Production manager: Ellie Sanders Wright
Casting director: Ali Fearnley
Service company: Emote Films
Executive producer: Bogdan Petković
Line producer: Marija Marković
Post-production company: Framestore
Creative director: Sharon Lock
Producer: Sara Beckman
VFX supervisor: Murray Butler
FX: Philip Child
2D character animation: Jocie Juritz
Flame lead: Andy Salter
Flame: Paul O’Brien, Vinny David
Nuke artists: Aitor Echeveste, Hakon Loberg
Design: Sharon Lock, Craig Maxwell, Charlie Keeper, Jack Field, Daniella Marsh
Production coordinator: Rachel Knight
Production assistant: Jamie Scott
Head of data services: Madeleine Haydon
Grade: Cheat
Producer: Sarah Banks
Colorist: Toby Tomkins
Music: Soundtree
Founder/composer: Peter Raeburn
Music arrangers: Luke Fabia, Benjamin Jones, Luis Almau, Peter Raeburn
Music supervisors: Jay James, Colin McIlhagga
Edit: Tenthree
Producers: Ed Hoadley, Rachel Googder
Editors: Ellie Johnson, Elena De Palma, Liam Bachler
Assistant editor: Ella Oliver
Stop-frame animator: Anna Mantzaris
Sound studio: 750mph
Audio producers: Olivia Ray, Carla Thomas
Sound engineers: Sam Ashwell, Giselle Hall
DOP: Polly Morgan
Photographer: Aleksandra Martinovic
PR agency: Ketchum UK
PR team: Ramona Aning, Becky Hudson