Ad of the Day: BlueForge Alliance revives American icon ‘Rosie the Riveter’
This compelling and engaging ad is our favorite today, the spot highlighting career opportunities in maritime manufacturing by leveraging a historical figure to address contemporary issues.
For Adam&EveDDB’s first campaign for BlueForge Alliance, viewers see a modernized version of ‘Rosie the Riveter,’ a symbolic figure who historically represented women’s contributions to the workforce during the second world war.
Fast-forward to 2024 and this contemporary rendition symbolizes perseverance, confidence and the pursuit of a fulfilling career. The narrative follows her journey as she transitions from temporary gigs to discovering a stable and rewarding career in maritime manufacturing.
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What makes this ad so engaging is its strategic blend of nostalgia and forward-thinking. By reviving a well-known character, the campaign bridges generational gaps, appealing to both older audiences who recognize the icon and younger ones who are looking for meaningful employment. The ad effectively highlights the difficulties many people are facing with employment today.
The execution of the spot blends powerful visuals with a poignant storyline, with the hopes of inspiring people from all walks of life.
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Credits
BlueForge Alliance
Principal, business affairs and outreach: Melissa Wren
Managing director, marketing and communications: Erin Johnson
Technical director of programs, marketing and communications: Lauren Everett
Adam&EveDDB NY & UK
Chief creative officer: Richard Brim
Executive creative directors: Daniel Bonder, David Brown
Senior art director: Willow Ennen
Senior copywriter: Gabe Santana
Head of production: Abbie Noon
Executive producer: Christina Carter
Associate producer: Kayla Rudess
Managing director: James Rowe
Group business director: Vanessa Colon
Account supervisor: Carla Freire
Head of business affairs: Matthew Friday
MJZ
Director: Nick Ball
DP: Alwin Kuchler
EP/president: David Zander
EP: Noah Goldsmith
Line producer: Karen Chen
Production supervisor: Beth Schiffman
1st AD: Peter Kohn
Production designer: Andrew Clark
Location manager: Dave Doumeng
2nd AD: Heather Anderson
2nd 2nd AD: Andrew Hands
Costume designer: Patrik Milani
Key costumer: Amanda Carter
Key makeup: Olive Meyer
Music
Music supervision: The Hogan
Music supervisors: Sean Hogan, Isa Rehman
The Den
Editor: Leo King (from Stitch)
East coast head of production: Brigitte Stanovick
Sr producer: Michelle Seidenfrau
Assistant editor: Evan Carp
Wave Studios
Executive creative director + supervising sound designer and mixer: Aaron Reynolds
Sound designer and mixer: Isaac Matus
Executive producer: Vicky Ferraro
Audio post producer: Pooji Jonnavithula
Color Collective LLC
Colorist: Alex Bickel
Color producer: Claudia Guevara
Color assistant: Javiera Ergas
Parliament
VFX supervisor: Thomas Graham Phil Crowe
Creative lead: Jade Kim
Creative team: Dan Fine, Ashley Thomas, Alex Koester, Andy Wheater, James Cudahy, Damien Cho, Juan Carlos Barquet, Lenz Kol, Franz Kohl, Ryan Harper, Juan Zavala
Production team: Anna Kravtsov, Olivia Schneider, Kamilla Kulieva