Ad of the Day: Babybel’s giant peelable 3D billboard
The eye-catching activation launched with an actor on a ladder for dramatic effect. We love the snack brand’s work and it’s our favorite today.
A giant Babybel billboard / Spark Foundry
Babybell has unveiled a huge 3D peelable billboard in Manchester and London today. The red out-of-home activation is part of the brand’s ‘Let the Goodness Begin’ campaign.
Explore frequently asked questions
Known for its red waxy exterior, which many kids and adults have fun peeling, the cheese snack’s experiential billboards are sure to catch the attention of passersby. By taking the product’s most distinctive feature and making it the campaign’s focal point, Babybel is taking strides to stand out in a saturated market.
The presence of an actor on a ladder adds a theatrical element, drawing even more attention and creating a memorable impression. Its innovative approach highlights the product’s playful nature and transforms the fun of peeling cheese into a larger-than-life experience.
Credits
Agency: Spark Foundry
PR: Popcorn