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By Tom Banks, Creative editor

July 19, 2024 | 3 min read

Pirates embrace new shipping logistics on the high seas as they bid to ‘Run a Tighter Ship.’

Amazon Business has commissioned Joint for the new spot, which sees hapless pirates drowning in paperwork before their fortunes turn around. The whimsical film takes a turn when the seafarers start using Amazon Business tools and begin to run a tighter ship. Ja Rule’s ‘Living It Up’ rings out across the deck and profits soar.

The practical benefits of Amazon Business in helping with procurement challenges overlay an on-the-nose but rather fun pirate metaphor, which ends with everything being shipshape.

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It is running until October as part of a multi-channel campaign in the US.

Credits

Joint

Chief creative officer - Algy Sharman

Head of production - Claudio Gorini

Producer - Kate Grenfell

Creatives - Michael Durban, Gary Anderson, Tomo Takabatake

Account Management - Lou Fielding, Izzy Sheppard, Margot Rudolphe, Holly Nomafo and Nina

Godinho

Strategy - Oli Stogdale

Production company - Stink

Director - Traktor

Sound - Finger music

Sound design - Wave Studios

Post Production - Rascal

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