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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

"Be the investor you want to be"

24 Jul 2024

4 min read
New AI-generated ad from financial services company Etoro to air during Paris Olympics
creativity
A human head forms from grid lines

24 Jul 2024

5 min read
Humanizing AI is an ethical conundrum. But that doesn’t mean we shouldn’t do it
The Drum Network
Gemini and ChatGPT

23 Jul 2024

8 min read
Here's how tech companies are policing AI-generated political misinformation
Google
The Drum and Podge design breakfast

19 Jul 2024

4 min read
The Drum’s creative coverage brings design back into the fold
Artificial Intelligence
Paris 2024 logo on white flag

18 Jul 2024

4 min read
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Google
AI
Premium Item

18 Jul 2024

19 min read
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
Agency Advice
Raf Uddin, UK Creative Director of Kantar

18 Jul 2024

4 min read
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies...
Award Winning Work
An abstract representation of science

17 Jul 2024

6 min read
We’re at several tipping points of global disaster – science comms must step up
The Drum Network
winners at DMA's America's

16 Jul 2024

4 min read

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