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Netflix

Netflix is an American media-services provider and production company headquartered in Los Gatos, California, founded in 1997.

As its global footprint expands, and competition in SVOD intensifies, the biggest question facing it is - will it ever accept ads?

Man using Netflix on iPad

01 Jun 2023

5 min read
One year on from being crowned the UK’s most-loved media brand, is Netflix still king?
The Drum Network
pizza sharing

30 May 2023

2 min read
US Ad of the Day: New Red Baron promo chaffs the Netflix password sharing crackdown
Ad of the Day
Netflix logo on building

18 Apr 2023

5 min read
Execs discuss ‘an important transition’ for Netflix during Q1 earnings call
netflix
Netflix02

17 Apr 2023

2 min read
Ad of the Day: Sexy Soho shop promotes Netflix’s Obsession show
netflix
Guy pressing buttons on remote control in front of Netflix screen

15 Mar 2023

4 min read
Netflix’s adtech dilemma: build, buy or partner up?
Opinion
The Netflix logo on a building during a California sunset

02 Mar 2023

5 min read
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
The Drum Network
Netflix building in LA

13 Feb 2023

2 min read
Netflix refunding advertisers as ad-funded tier underperforms in Australia
advertising
Electric vehicle charging

02 Feb 2023

5 min read
Netflix and GM to promote electric vehicles, with Will Ferrell in Super Bowl spot
general motors
In a growing but slowing advertising market, advertiser budgets in the UK and Europe are expected to shift to addressable media

30 Jan 2023

2 min read
Netflix, Disney and Amazon required to make Australian films and TV under new rules
Content

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