Categories Marketing Agencies Creative Media Sustainability Technology

Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

A football, on grass

14 Jul 2023

4 min read
Brands have been quiet around the Women’s World Cup – but it’s not too late
The Drum Network
PGA Tour flag

12 Jun 2023

12 min read
As lawmakers move to thwart PGA-LIV Golf deal, experts flag brand risks of Saudi investmen...
Sports Marketing
Rory McIlroy

12 Jun 2023

6 min read
Can sponsors LIV with this contentious PGA Tour merger?
golf
Emily

08 Jun 2023

5 min read
110 years on from Emily Davison’s sacrifice, sports protest still wins people over
Opinion
3D ad, Sky Bet, Wembley Boxpark

05 Jun 2023

2 min read
Sky Bet reveals matchday results in 3D billboard
Sports Marketing
Gatorade

09 May 2023

2 min read
Gatorade spills the secrets of happiness in Latin American campaign
drink
Gymshark

28 Apr 2023

2 min read
Katie Taylor fronts Gymshark ad campaign inspiring female athletes
Sports Marketing
Enterprise

25 Apr 2023

2 min read
Uefa sponsor Enterprise Rent-A-Car celebrates the ways fans prepare for mid-week matches
Sports Marketing
Marathon runners

21 Apr 2023

4 min read
Ageist brands must learn commitment to athletes is a marathon, not a sprint
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024