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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

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2 days ago

5 min read
The ‘new traveler’: How much has behavior really changed post-pandemic?
The Drum Network
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Premium Item

2 days ago

6 min read
How TGI Friday’s made its media more cost-effective in tough economic times
Food & Drink
The front page of a newspaper reads 'Welcome to the Olympics' in French

2 days ago

5 min read
It’s the summer of sports – and sponsorship
The Drum Network
British Airways
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2 days ago

9 min read
Is the British Airways brand robust enough to return to its glory days?
british airways
Explore Tripadvisors 'Brands we Travel with' insights report

2 days ago

4 min read

Sponsored

It’s all about the journey – but which brands are along for the travel ride?
Promoted
A man with a backpack looking out over a lake

2 days ago

6 min read
Influencer-brand partnerships are huge in travel – but they’re not easy to pull off
The Drum Network
European Union

3 days ago

6 min read
How the EU’s AI Act will impact marketers
Data & Privacy

Member Exclusives

TGI Friday's sign against a blue sky
Premium Item

2 days ago

6 min read
How TGI Friday’s made its media more cost-effective in tough economic times
Food & Drink
British Airways
Premium Item

2 days ago

9 min read
Is the British Airways brand robust enough to return to its glory days?
british airways
View of Paris from WBD's film studio
Premium Item

5 days ago

7 min read
Why the Discovery+ Olympics campaign is better than you think
BBC

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4 days ago

4 min read
How marketers can score big in the summer of sport

5 days ago

9 min read
An app marketer’s guide to deep links and why you need them

19 Jul 2024

6 min read
This is the best time for brands to re-think their loyalty programs - here's why

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024