Categories Marketing Agencies Creative Media Sustainability Technology

Future of Media

One thing is certain, the Future of Media will be digital. As technology continues to advance, the avenues in which advertisers can promote their brand, product or service is also increasing.

The Drum offers thoughtful insights into how advertisers and brands are using the existing marketing technology, and what the Future of Media could look like with the growth of Virtual Reality, the Metaverse and more.

Image of woman's face embedded in data

08 Apr 2024

9 min read
Proposed US federal privacy bill, which would limit ad targeting, ‘has legs’
Data & Privacy
Billboard above Mission Mexican restaurant in Washington, D.C. Navy Yard

18 Mar 2024

4 min read
Fubo parodies Disney+ ad in protest against Disney-Fox-Warner Bros joint streaming venture
creativity
Spam popups

11 Mar 2024

8 min read
New report detects widespread adtech failures as ads from top brands persist on MFA sites
media planning and buying
White House

28 Feb 2024

6 min read
Biden’s crackdown on sales of Americans’ data to China & Russia reverberates across ad...
digital
Vice building with cracking glass image overlain

26 Feb 2024

10 min read
Vice.com shutters & BuzzFeed sells Complex – what explains the death of millennial media...
Social Media
WWE Raw stadium

23 Jan 2024

9 min read
$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports
media planning and buying
Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

08 Jan 2024

6 min read

Sponsored

Attention, please: how to shift the dial on digital media’s new success metric in 2024
Promoted
Cookies crumbling into flames against Google Chrome search background

04 Jan 2024

6 min read
Marketers & publishers brace for impact as 1% of third-party Chrome cookies vanish
Google
Image

18 Oct 2023

8 min read
Overheard at Advertising Week New York 2023: ‘Fighting fraud means demanding transparenc...
media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024