Categories Marketing Agencies Creative Media Sustainability Technology

Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

hoka shoes
Premium Item

01 Jul 2024

7 min read
How Hoka and On gave Nike a run for its money
Nike
TikTok Shop seller portal interface on screen

27 Jun 2024

11 min read
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
Social Media
A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
ad club board and honorees

04 Jun 2024

3 min read
Ad Club of New York celebrates Advertising People of the Year 2024
ad club
Next

03 Jun 2024

5 min read
The Drum's Daily Briefing: Harley vs Next, Shein to float & Ticketmaster hacked
brand safety
Blank Street Coffee store front
Premium Item

03 Jun 2024

8 min read
5 ways Blank Street Coffee is hooking Gen Z
coffee
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Snapchat Logo
Gentle Monster store Singapore

31 May 2024

12 min read
How the retail sector has been transformed in the last decade – and where it’s headed...
Opinion
An Amazon Prime Christmas box

31 May 2024

5 min read
Amazon’s retail media personalization is world-beating – smaller retailers, take note
The Drum Network
Kroger's
Premium Item

31 May 2024

6 min read
Retail Therapy: The grocery & department stores delivering the best in-store experiences
Retail

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024