Categories Marketing Agencies Creative Media Sustainability Technology

The Drum Network speaks

News, insights and stories from inside the marketing industry

People stand in a row in a field making love hearts by joining their hands

19 Jul 2024

5 min read
Brands have the power to help end the loneliness epidemic
The Drum Network
The message on the top half of a billboard reads 'sitr creativity'

18 Jul 2024

5 min read
Trust me, media and creative are at their best when working together
The Drum Network
Lee Bofkin and his Mr Potato Head collection

18 Jul 2024

4 min read
Introducing the ad archivist: What my Mr Potato Head collection taught me about ads
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An abstract representation of science

17 Jul 2024

6 min read
We’re at several tipping points of global disaster – science comms must step up
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A woman with her head in her hands sits behind an ipad

16 Jul 2024

8 min read
We don’t judge poor spelling – and other copywriter myths debunked
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A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

11 Jul 2024

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
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George Clooney sits on a sofa holding a cup of black coffee

11 Jul 2024

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
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A casette tape is illuminated against a black background

10 Jul 2024

4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network
A bottle of Hellmann's mayonnaise

10 Jul 2024

5 min read
After high-profile snafus, do brands need to rethink relationships with athletes?
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Fans at a football stadium

09 Jul 2024

7 min read
There’s a fortune to be made by European football clubs in the US – who’ll win it?
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A glass flask containing a green liquid surrounded by a white vapour

08 Jul 2024

6 min read
How to make the perfect AI prompt: Add plenty of data
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Runners on a track, in an arrow formation

05 Jul 2024

5 min read
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
The Drum Network
Numerous colorful padlocks attached to a surface

04 Jul 2024

5 min read
Seeing is believing – and Cannes Lions showed experiential builds trust
The Drum Network
A woman playing football

04 Jul 2024

6 min read
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)
The Drum Network
A red and blue neon 'open' sign

03 Jul 2024

5 min read
Cannes Lions showed a way ahead for marketers amid technological change
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The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
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A man in a blue t-shirt wraps red tape around his knuckles as if preparing to box

03 Jul 2024

6 min read
Sports brands have to keep creating fans (not just viewers)
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A row of Union Flag bunting

02 Jul 2024

5 min read
Polls are often wrong, so can search data predict the UK general election result?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024