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WPP

As one of the world's biggest advertising companies, creative transformation company WPP is looking to maintain its supremacy while adapting to changing consumer tastes.

With the marketing and advertising space continually evolving, the brand is looking to find its feet as the very notion of advertising adapts to digital disruption.

WPP logo against a blue background
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22 Feb 2024

6 min read
WPP’s Read says results show ‘resilient’ performance despite tech spending impact
WPP
WPP
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31 Jan 2024

6 min read
Brains for sale: WPP shows its hand as AI race between holding companies heats up
WPP
Olivia walks with her friend to her surprise birthday party

02 Jan 2024

1 min read
Ad of the Day: Coca-Cola throws epic surprise party to celebrate Christmas birthdays
Coca-Cola
santa in coca-cola ad

14 Dec 2023

4 min read
Unwrapping ‘The Santa Stories,’ Coca-Cola’s latest cinematic gift
Coca-Cola
Supermarket aisles showing colourful goods on shelves, with a trolley in the distance
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17 Nov 2023

11 min read
How the top holding companies are battling it out over retail media
WPP
'The World Needs More Santas' Coca-Cola 2023 Christmas campaign

10 Nov 2023

5 min read
WPP Open X opens up on Coca-Cola partnership, which is fizzing away nicely after 2 years
Coca-Cola
Instagram login
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02 Nov 2023

8 min read
Tech client caution has held agencies back this year. When might ad spend return?
WPP
WPP logo on a blue background
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26 Oct 2023

10 min read
WPP’s profit warning and disappointing Q3 – what the analysts say
WPP
AI working

24 Oct 2023

4 min read
Want to have a job in an AI world? Start preparing now
Opinion

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